ASIDE is a money saving tool created for anyone who wants to achieve their goals: their dream vacation, to get a degree or to buy the latest video-game console. ASIDE takes its name from a colloquial Italian phrase referring to the act of saving, taking care and make money grow.
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ASIDE’s logo talks through its simplicity. Reminiscent of a coin, it still has the materiality of a small penny in one's pocket, while symbolising a digital piggy bank.
LOGO
ASIDE’s logo talks through its simplicity. Reminiscent of a coin, it still has the materiality of a small penny in one's pocket, while symbolising a digital piggy bank.
TYPOGRAPHY
Type in use: Cabinet Grotesk Variable. Used both for headlines and body copy in its different weights, it gives a fresh touch to the overall product.
LOGO
ASIDE’s logo talks through its simplicity. Reminiscent of a coin, it still has the materiality of a small penny in one's pocket, while symbolising a digital piggy bank.
PALETTE
CREAM WHITE, DEEP BLUE, RELAXED GREEN. Three simple colours that embody safeness, reliability and seriousness.
EXPLORE ASIDE
A user story was selected to develop this prototype. Imagine: as a user, you need to be able to tell the tool what your savings goal is and you want to know how quickly you reach your goal. Try the functionalities to accomplish you task.
You will navigate through:
- the login process;
- see a dashboard of finances clearly and visually;
- add & set new goals;
- choose a plan;
- have an overview of you goal;
LOGO
ASIDE’s logo talks through its simplicity. Reminiscent of a coin, it still has the materiality of a small penny in one's pocket, while symbolising a digital piggy bank.